Aubrey Biache

Clients say they truly value Aubrey Biache’s ability to bridge the gap between branding, creativity, and legal strategy and deliver that synthesis of perspectives into cohesive and comprehensive insights. She helps businesses evaluate potential trademarks, not only for market appeal, but also for their strength and protect-ability. From selecting distinctive marks and clearing potential conflicts to securing registrations and maintaining valuable rights, Aubrey works to help clients make informed decisions before challenges arise.

Her approach is rooted in proactive counseling rather than reactive problem-solving. Rather than waiting for issues to surface during the registration process, Aubrey helps clients identify opportunities and risks early, allowing them to avoid unnecessary costs, delays, and disputes. She also places a strong emphasis on client education, helping businesses understand how to properly use, maintain, and enforce their intellectual property so their brands remain protected as they grow.

For many businesses, a brand is among their most valuable assets. Whether launching a new venture, introducing a new product, or expanding into new markets, protecting that brand requires more than filing trademark applications, it requires a thoughtful strategy that aligns legal protection with business goals.

Aubrey helps clients build, protect, and maximize the value of their brands through proactive trademark and copyright counsel. By taking the time to understand each client’s business, vision, and growth plans, she develops practical intellectual property strategies designed to help clients confidently navigate today’s marketplace while positioning their brands for long-term success.

She advises clients on trademark selection, clearance, prosecution, maintenance, enforcement, and copyright matters. She has extensive experience conducting trademark clearance searches, preparing and prosecuting trademark applications, responding to Office Actions, managing maintenance filings, and addressing infringement matters through demand letters and online enforcement programs. Her work spans a broad range of industries, including automotive, technology, consumer products, healthcare, apparel, food and beverage, financial services, and professional services.

Before entering private practice, Aubrey served as a Trademark Examining Attorney at the United States Patent and Trademark Office, where she reviewed and examined thousands of trademark applications across diverse industries. This experience provides her with valuable insight into the trademark examination process and enhances her ability to guide clients through trademark registration and protection strategies.

Aubrey earned her J.D., cum laude, from Western Michigan University Thomas M. Cooley Law School and her B.S. in Microbiology and Molecular Genetics from Michigan State University.