Alexander Zelikov

AZelikov@quinniplaw.com

(248) 380 – 9300, ext: 118  

Clients choose Alexander Zelikov because he understands their world. He helps innovators turn complex technologies into valuable intellectual property strategies — without requiring clients to slow down and explain the fundamentals. With nearly two decades as a mechanical engineer and more than 18 years as an intellectual property attorney, he speaks the language of engineers, inventors, and business leaders alike. He quickly grasps complex technologies, provides practical guidance, and helps clients protect innovations in ways that align with both technical realities and business goals.

Alex is trained in the structured innovation discipline “TRIZ,” a Russian acronym and theory of inventive problem solving. He previously used TRIZ principles in engineering and currently applies these principles to create additional value for his clients

Alex is known for building long-term relationships based on trust, technical competence, and integrity. Many clients initially engage him for a single patent application or project and continue working with him for years as their innovation portfolios grow. They rely on him not only to prepare and prosecute patents, but also to help identify protectable inventions, prioritize intellectual property investments, and develop strategies that support future growth.

His practice focuses on patent preparation and prosecution, strategic portfolio development, and intellectual property counseling across a broad range of industries such as automotive, aerospace, manufacturing, renewable energy, and artificial intelligence, and deals with mechanical, electromechanical, electrochemical, and software technologies, including propulsion, energy storage, chemical sensors, and neural network structures and implementation. Alex has worked on advancements involving major automotive manufacturers and suppliers, aerospace and government research initiatives, and emerging technology companies developing next-generation products.

What sets Alex apart is not simply his legal experience — it’s the perspective he brings from having spent 19 years as an engineer solving real-world technical challenges before becoming an attorney. He understands the pressures engineers face, the pace at which innovation moves, and the importance of providing advice that is both technically sound and commercially practical.

Himself being a recognized inventor with multiple patents, Alex is particularly passionate about helping clients think differently about innovation. Drawing on his training in TRIZ — the Theory of Inventive Problem Solving, a methodology that identifies patterns of innovation across industries and throughout history — he helps engineers and inventors uncover creative solutions and recognize intellectual property opportunities they may have otherwise overlooked. He enjoys collaborating with clients early in the innovation process, helping them think beyond immediate product constraints and toward long-term competitive advantage.

Known for under-promising and over-delivering, Alex approaches every engagement with a commitment to quality, transparency, and results. Clients appreciate his straightforward communication, his ability to bridge technical and legal disciplines, and his dedication to delivering value at every stage of the relationship.

A native Russian speaker with extensive experience working across cultures and international teams, Alex brings a global perspective to his practice. He also enjoys mentoring transportation and technology startups, helping entrepreneurs navigate innovation, growth, and intellectual property strategy as they build the next generation of transformative companies.

Practice Areas

  • IP Litigation
  • Licensing & Monetization
  • Patents
  • Portfolio Management
  • Post Grant Proceedings
  • Trademarks

Industries

  • Artificial Intelligence
  • Automotive
  • Consumer Products
  • Image Processing & Optics
  • Manufacturing
  • Mechanical & Electromechanical Engineering
  • Medical Devices
  • Semiconductor Processing & Devices
  • Software & Information Technology

Education

  • J.D., University of Detroit Mercy School of Law
  • M.E.M., University of Detroit Mercy
  • B.S., University of Michigan, Mechanical Engineering

Admissions

  • Michigan
  • U.S. Patent and Trademark Office
  • ...
  • State Bar of Michigan
  • Michigan Intellectual Property Law Association